Tag: Branding

WP-Naperville Meetup: Marketing Planning 101: Differentiation.

For me, this meetup focused on making a brand: who is Rivka, what do I do, and why I do it better. Those are the words of the presenter, Ms. Julie Poulos, Vice-President of redcaffeine.com Step one: Set Goals. As bloggers, our goals are typically two-fold. Increase Followers. Make money. Step two: Once you have Read More

Migration is Frustrating.

It has been seriously difficult to move this blog from the free WordPress.com site to its new home at poorkitteh.com (running on WordPress.org) WordPress copied all 435 posts without a hitch. I didn’t lose any posts. Baruch Hashem. Thank God.  Jetpack changed the author on every post to Rivka. Those are the good things. Not Read More

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