WP-Naperville Meetup: Marketing Planning 101: Differentiation.

touchpointers.com For me, this meetup focused on making a brand: who is Rivka, what do I do, and why I do it better. Those are the words of the presenter, Ms. Julie Poulos, Vice-President of redcaffeine.com Step one: Set Goals. As bloggers, our goals are typically two-fold. Increase Followers. Make money. Step two: Once you have personal goals for your blog, examine what your competition is doing. Remember, this presentation was about becoming a BRAND and then selling it. You need to know if your blog is exactly the same as 500 others. Don’t be afraid. I assure you that it

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