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Goals of Anonymity: 1. Prevent my family from finding my blog. No repercussions. 2. Prevent employers from reading my blog. No repercussions. Goals of Branding: 1. Use social media to drive a consistent platform. 2. Become known as an author. 3. Make money selling my products. 4. Each new product builds on previous products. When I first started blogging, I decided to write anonymously in order to protect the narcissist. At that time, still deeply committed to the brainwashing, most of my thoughts and choices revolved around the narcissist. How would he react? How would he feel? Would he be pleased