Goals of Anonymity:
1. Prevent my family from finding my blog. No repercussions.
2. Prevent employers from reading my blog. No repercussions.
Goals of Branding:
1. Use social media to drive a consistent platform.
2. Become known as an author.
3. Make money selling my products.
4. Each new product builds on previous products.
When I first started blogging, I decided to write anonymously in order to protect the narcissist. At that time, still deeply committed to the brainwashing, most of my thoughts and choices revolved around the narcissist. How would he react? How would he feel? Would he be pleased with me? Would he take me back sooner? I was sure he would wake up and realize how awesome we were together, and then our love would be stronger than ever. I simultaneously worried that my writing might make him angry and also that it would be the catalyst for his epiphany. David would read my blog and finally admit that we belonged together. Forever. Yes, my mom did drop me on my head when I was a baby. Why do you ask?
Today’s concern is that I might make myself blacklisted in the employment market by admitting that I spent two nights in a mental hospital after I sliced my wrist open. (The scar is surprisingly well hidden by a bracelet. I cut myself in such a straight line. pat. pat. That’s me patting myself on the head for being gifted at suicide.) Let’s see… What would an employer take issue with?
1. I dabble with recreational pain medication as needed for emotional numbing.
2. I have anxiety and panic disorder.
3. I got Baker Acted, Form One’d, put in a mental hospital by the government no less!
4. Maybe she is unstable or undependable?
5. Maybe she cannot handle a crisis?
6. Maybe she has a drug addiction?
7. Maybe she cannot protect the confidentiality of clients?
In truth, I am uniquely excellent in a crisis. If you were (God forbid) involved in an accident or had a death in your family, believe you me, I am the person you would want to call. I was born for crisis control. And I do not have any drug addictions.
In conclusion, I hope to have a career in the near future, a respected and good paying career. Hence, the blogging needs to be secret. The blogging needs to be hidden – and disassociated from my LinkedIn profile and social media sites.
***** Let me tell you, there is only so much you can do to be anonymous. I have spent almost two months thinking about this problem, and in certain respects, I am defeated. For example, most committed serious bloggers want to have their own domain name, MYBLOGdotcom, but… the owner of a domain can be seen at the ICANN registry. That’s the law in America and in Europe, I think. There is no true anonymity, even with a fake name (unless you break the law).
Now, a sub-domain like [wordpress.com/myblog] can be anonymous – but then you cannot build a brand – which is the end goal.
Also, I read a few articles about marketing and the professional suggestion is to market myself instead of the blog. For example, I could go with:
The NGRY Blog
Or I could go with:
Rivka Anonymous (insert fake name).
It seems to me that the main differences are:
1. People cannot book a blog to speak at their book fair. They would want to sign Rivka, the author. So I need to be searchable.
2. What if my next product were about deep sea fishing? If I brand the blog instead of myself, then I would have to start all over again for any products that are not directly related to Narcissism, Grief, Recovery or Yiddishkeit (Judaism). It gets rather complicated to have several separate endeavors instead of one cohesive platform.
So in 2009 CE, I self-published a booklet about Judaism, and it sells a handful of copies at Amazon Kindle every month. I named myself as a publishing company for that book and the royalty monies get directly deposited to my bank account. Amazon handles the sales taxes and I handle the income taxes. (Leaving me a dollar-three-eighty, as they say.) I set that up under the fake name of “Rebekah Stein” because Stein is like Smith, Jones or Cohen, so common as to be untraceable. It is akin to anonymity.
But I don’t want the recovery blog to interfere with the self-generating (albeit small) sales of that first book. It’s doing well considering that I invest no money in it at all. I haven’t paid for advertising in over 4 years, even though I should. I could do more with that booklet. Someday…
So now I have the NGRY blog, written by Ngry Rivka. I never meant to do that because I certainly don’t want to become famous as “Angry Rivka”! Yet I already named the blog Narcissism, Grief, Recovery, & Yiddishkeit. There’s nothing to be done about that. I could still build a brand and a platform by giving myself yet another fake name. However, I have identification in so many different names, that it has caused me problems when I need a security clearance for something. Sorry, but I cannot elaborate on that.
What constitutes building a brand?
At a minimum, there is:
• The domain name
• Email address
• Other social media
• The gravatar
• Icon or logo
That’s a lot of stuff that has to work together while none of it directs potential employers to my true identity. If done correctly, it would create a lasting presence that I could use for the rest of my lifetime. Sigh. That would be a relief.
Since I do not want to become Angry Rivka (stop laughing!), I need a last name. I went through the Israeli phonebook online, hoping to be inspired by a surname that was Jewish, but common like Smith, or maybe specific like “Rivka of Safed”… I can’t decide. Nothing seems right to me because I fear that I will be stuck with it forever. Like a marriage. I should just pick one and get it done, but instead, I am screwing around again. I made an interim email account and I started a Facebook profile for the blog.
SO PLEASE BEFRIEND ME ON FACEBOOK.
I don’t know what I am going to do with social media yet. I don’t have any concrete plans, but it needs to become part of my future branded platform. For the time being (and always), you can send me all your lolcats and self-help memes. I would love that!
Best wishes to all of my fellow bloggers on your self-branding journeys.
xoxo, Rivka. (the frequently less angry)
Facebook: Rivka Poorkitteh https://www.facebook.com/poorkitteh
“Building an Empire: Anonymity vs. Branding.” is copyright © 2015 by NGRYblog. ALL RIGHTS RESERVED.
You must log in to post a comment.